Many try to. However, the Kinesio Taping® Method is not a catch-all title of all things ETT or ETM. While a very few elastic tape companies have developed distinctive taping methods, usually focused on a single area of care such as Sports Medicine or Pediatrics, most of the of the brand names you may see are simply tape manufacturing and marketing companies. To make sure you are buying authentic Kinesio® Tape, look for the Kinesio® Registered Trademark on the packaging.